Social Content
Bush’s BeansWith its 100+ year heritage, Bush’s was in need of a refresh. Through social content and mini campaigns, and using a new tone and visual language, we helped Bush’s evolve into That Beautiful Bean Company—a fun, feel-good, energetic, *bean-obsessed* brand.
We took one of the brand’s oldest and most iconic mascots, Duke, and gave him a new role by reimagining him as classic memes everybody knows and loves. Internet culture and Duke’s face = an irresistible combo.
Merch made for those ride-or-die type of fans.
A graphic, flavor-forward look and feel for Bush’s new product line: Flavor Fusions.
Agency: Carmichael Lynch
CDs: Chad Temples, Daniel Alves
CWs: Anmol Desai, Matt Waronker
Photography/Animation: Maria Erickson, Dan Branovan, Maya Rait
CDs: Chad Temples, Daniel Alves
CWs: Anmol Desai, Matt Waronker
Photography/Animation: Maria Erickson, Dan Branovan, Maya Rait