To celebrate Starbucks’ 50th anniversary, we rolled out a campaign commemorating where Starbucks began, their deep commitment to people and the planet, and where they still have yet to go. 

Possible is just the beginning.

Featured on AdWeek and AdAge

A sample of the preliminary key frames I drew for the script.

In honor of 50 years and all that’s yet to come for Starbucks, we worked on a visual language that’s optimistic, forward-looking, and speaks to the “possibility” essence of the campaign.

To get customers involved in the celebration, we asked them to record themselves making a toast with their Starbucks cup so that we could stitch together an epic virtual cheers chain.

Agency: Big Spaceship
CD: Christine Gratton
ACDs: Liz Agans, Kyle Kimball