Possible
StarbucksA sample of the preliminary key frames I drew for the script.
![](https://freight.cargo.site/t/original/i/76ceeea87a57cf4754bd02aeee5354dce4827c377250e0b1b8b7548511b445a3/Farmers.jpg)
![](https://freight.cargo.site/t/original/i/1cee587c4521ec25b7102ab11754a2980667d70caec49ed6894a1df7debe42cc/Barista_First_Day.jpg)
![](https://freight.cargo.site/t/original/i/5310ae36e4a5b58794b7e05d78044b0e7849cd5374f11f75d7118239eb525cac/First_Date.jpg)
![](https://freight.cargo.site/t/original/i/4d662ece24fc55b52b75313061dd80210f3b9aa3ac0d4fda168627379e5989a6/1st_Day_Of_School.png)
In honor of 50 years and all that’s yet to come for Starbucks, we worked on a visual language that’s optimistic, forward-looking, and speaks to the “possibility” essence of the campaign.
![](https://freight.cargo.site/t/original/i/50615bc5defb4641cf63f703d01331ca515691427bfc85280475df182231e193/transparent-moodboard-v3-large.png)
![](https://freight.cargo.site/t/original/i/9f97be21b80794700265732bc47b73b3965863ac37e224804122fe9024b72a58/what-s-possible.gif)
![](https://freight.cargo.site/t/original/i/42586cb6178c117fa84659830fcb7e23a1eb27937258429e49bb6b48f37d43fa/intro-post-frame-1.png)
![](https://freight.cargo.site/t/original/i/387040c32161ce87d74e04e2cdc545a9f350c292bca1c2293b2e6d554eeadbaa/Mar-11-2022-23-17-36.gif)
![](https://freight.cargo.site/t/original/i/f4b912766ccc908249b2d4c75169f98acbfa977f2fd8510bea64871fe365e298/9x16-layout-5.png)
![](https://freight.cargo.site/t/original/i/576ee91014cd2f6d57a581942db0b501690dd07a669f0ecdbad8cc9a392ba0f6/painted-diamond-v4.gif)
![](https://freight.cargo.site/t/original/i/79e64aff4054246494066fe9fdbc3e6cbcc633027b59edfbd781f92a670d3d47/Artboard-1.png)
![](https://freight.cargo.site/t/original/i/f789168278027bb6fc891a7087bc3f2b800875e7725690c5d9450a3592cafaed/1x1-layout-5.jpg)
![](https://freight.cargo.site/t/original/i/e12e860a6f672c73e670e91ab1612df2b8bfabc10779c1c2593541653fcacd9c/9x16-layout-5-ALT.jpg)
![](https://freight.cargo.site/t/original/i/594feba13b4e087cf892a924772c13a291bf9be79e73b9a619c4ead79024faaa/1x1-layout-2.jpg)
![](https://freight.cargo.site/t/original/i/28f24b8025fbe2637c1dae605f47cb08bf28e986b759668b83e6bad596b25c9b/9x16-layout-4.jpg)
![](https://freight.cargo.site/t/original/i/2c4e494960cd0cc3e8df0c671925aa16a0798184ba08f118352b4c35a660f8a2/end-post-mock.png)
![](https://freight.cargo.site/t/original/i/61bc93b98c273225b244eac0ed2ac55b8629017304d58b3709833d4950ae29bf/Mar-11-2022-22-53-42.gif)
To get customers involved in the celebration, we asked them to record themselves making a toast with their Starbucks cup so that we could stitch together an epic virtual cheers chain.
Agency: Big Spaceship
CD: Christine Gratton
ACDs: Liz Agans, Kyle Kimball