National Make A Dog’s Day

Without a loving human, walks on the beach or playtime at the park are things an Underdog can only dream of.

That‘s why Subaru created National Make A Dog’s Day—to shine light on these older and special-needs dogs and encourage adoptions. This year’s campaign reflects on the profound loneliness they experience while waiting to be adopted, and the reward of welcoming one into your heart and home.

 Shorty Awards - Winner in Auto
Finalist in Integrated Campaign
Gold Honor in Pets & Animals
Silver Honor in Social Good Campaign
Audience Honor in Auto

Meet our Unskippable Underdogs—the stars of this year’s campaign.

People often skip or scroll past ads without much thought. That’s why in these social videos below, we gave these often overlooked Underdogs a voice to speak directly to our audience on why they shouldn’t be skipped over.

Agency: Carmichael Lynch
ECD: Randy Hughes
CD: Brad Harrison, Dean Buckhorn
CW: Lauren Smith