Unshackled Wines is a new collection of luxury wines from The Prisoner Wine Company.

We wanted to set the brand apart from the typically basic Napa-Valley aesthetic of wine brands, and unveil it with an alluring, contemporary, moody-yet-still-approachable look and feel.

Agency: MullenLowe
Creative Leads: Dustin Johnson, Anne Love Feild
Photographer: Jessica Howes