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That Beautiful Bean

Bush’s Beans
Roll that beautiful bean footage. It’s the catchphrase that Jay Bush and Duke have been saying for years in all of Bush’s archival ads, but it was time to pass the bean torch on to someone who can take it to new heights.

For Super Bowl LVII, we teamed up with Peyton Manning to expand upon this iconic phrase and let people in on all the amazing benefits of beans.


Featured on Forbes, Food&Wine, AdWeek, The Drum, Vulture, ManofMany, USAToday, ESPN, People, Yahoo Sports, The Sporting News, Denver Sports, E! News, MSN, LittleBlackBook


AdFed The Show, Gold (2x) - Peyton Canning

AdFed The Show, Bronze (2x) - Bush’s Beans in the Superbowl




First, we needed Peyton to prove to the world that he’s got what it takes to join the bean team. 



In our main spot, with the help of Duke, Peyton shares how you can take just about anything to the next level with beans.



We also created a suite of social assets to help spread that beautiful bean word.





Continuing the partnership with Peyton one year later, we created Peyton Canning—a first-of-its-kind, limited edition, talking can opener that gives you inspirational lines from Peyton while you open your beans. All 5,000 can openers were gone within 9 minutes of the giveaway announcement. 








Agency: Carmichael Lynch
CD: Chad Temples, Daniel Alvres
Co-AD: Josh Harms, CW: Matt Waronker

National Make A Dog’s Day

Subaru
Without a loving human, walks on the beach or playtime at the park are things an Underdog can only dream of.

That‘s why Subaru created National Make A Dog’s Day—to shine light on these older and special-needs dogs and encourage adoptions. This year’s campaign reflects on the profound loneliness they experience while waiting to be adopted, and the reward of welcoming one into your heart and home.


 Shorty Awards - Winner in Auto
Finalist in Integrated Campaign
Gold Honor in Pets & Animals
Silver Honor in Social Good Campaign
Audience Honor in Auto









Meet our Unskippable Underdogs—the stars of this year’s campaign.

People often skip or scroll past ads without much thought. That’s why in these social videos below, we gave these often overlooked Underdogs a voice to speak directly to our audience on why they shouldn’t be skipped over.










Agency: Carmichael Lynch
ECD: Randy Hughes
CD: Brad Harrison, Dean Buckhorn
CW: Lauren Smith

Into the Future

Toyota
Featuring San Francisco 49ers quarterback Brock Purdy, in this campaign we get a glimpse into Brock’s racing mind, highlighting the relentless drive he has to keep going and how it aligns with Toyota’s commitment to excellence. 

Tailgate

Bush’s Beans
Bush’s Baked Beans is the perfect side dish to bring to any party.

Through a series of fun vignettes, we show what happens when beans are there to amp up a tailgate party.


AdFed The Show, Bronze - Internet Video






Agency: Carmichael Lynch
CDs: Chad Temples, Daniel Alvres
CW: Matt Waronker

Social Content

Bush’s Beans
With its 100+ year heritage, Bush’s was in need of a refresh. Through social content and mini campaigns, and using a new tone and visual language, we helped Bush’s evolve into That Beautiful Bean Company—a fun, feel-good, energetic, *bean-obsessed* brand.









We took one of the brand’s oldest and most iconic mascots, Duke, and gave him a new role by reimagining him as classic memes everybody knows and loves. Internet culture and Duke’s face = an irresistible combo.






Merch made for those ride-or-die type of fans.






A graphic, flavor-forward look and feel for Bush’s new product line: Flavor Fusions.







Agency: Carmichael Lynch
CDs: Chad Temples, Daniel Alves
CWs: Anmol Desai, Matt Waronker
Photography/Animation: Maria Erickson, Dan Branovan, Maya Rait